SEO is the practice of bringing organic search engine traffic to your website by ranking at the top of Google’s results. When a business appears at the top of these results, it brings in a flood of qualified traffic, increases sales or lead volume, and positions your business as a leader in the space. Best of all, the clicks are free! So how can you push your business to the top of the search results?
Google is in the business of providing a great user experience. They want to make sure that their users are able to find what they’re looking for on the first click- so that they use Google again in the future. In line with this goal, they order their results based on the likelihood that they address the user’s search and solve their problem, whether they’re looking to answer a question, learn more about a particular subject, or make a purchase. To rank at the top of Google’s search results, companies need to create valuable content for their users, and structure their HTML in a search engine-friendly format.