Paid search marketing is the most targeted form of advertising on the internet, allowing advertisers to serve ads to people who are already looking for their services. Because the ads are tailored to the user’s mindset, the user is able to find what they’re looking for faster, and the advertiser sees a much higher ROI than they would on traditional media or other types of digital advertising.
AdWords presents a great opportunity for companies who are not ranking well in organic listings, and want to deliver targeted traffic to their website quickly.