A digital marketing agency that improves our clients’ ROI by:
Auditing & improving their existing digital marketing assets
Identifying new marketing opportunities to explore
Offering strategic consulting & ongoing management
Why Is The Long Tail Important?
Drive traffic that is more relevant, more engaged, & makes more purchases.
Whereas traditional marketing appeals to the masses, “long tail” marketing is tailored to address the needs of niches. In a nutshell, the more specific a search is, the more insight we have into the searcher’s mindset, position in the purchasing funnel, and intent. Targeting the right keywords is the key to driving relevant and quality traffic to your website.
The concept of the ‘long tail’ was popularized by Chris Anderson, who stated that more than 50% of Amazon’s book sales came from titles that had never been sold in a Barnes & Noble.
Applying this principle to the search engines yields a single result: address the needs of a specific niche, provide valuable and engaging content, and your visitors will become customers.